Case Study Two: ArcticZymes

ArcticZymes AS is an established international provider of unique heat-labile enzymes with a rich history dating back to the late 1980’s. In the mid-1990’s we became part of Biotec Marine Biochemical AS a 100% wholly owned Subsidiary of Biotec Pharmacon ASA.  In 2011, Marine Biochemical AS changed its name to ArcticZymes AS.  The company’s strategy in the US and around the world was to promote its enzymes for OEM use by its client companies. The CEO of Biotec Pharmacon ASA and the Managing Director of ArcticZymes AS enlisted Percorso Life Sciences to develop a strategy to increase its market presence and revenues in North America.

To create an enhanced presence in this market ArcticZymes AS chose to pursue the following path through Percorso:

  • Create and Establish a US entity for The Company that aligns strategically with its parent in Norway
  • Establish and manage the US entity to establish a fully functional North American shipping and logistics center to support commercial activities directed from Norway
  • Establish a Business Development presence to service North America and increase The Company’s visibility, create and develop new business and enhance demand for its products
  • Implementation of a set of transparent financial systems to enable The Company to maintain control and gain a full understanding of the US business opportunity
  • Percorso Life Science executed a strategic and tactical plan to create success in this market

Percorso performed a series of commercial and functional services for ArcticZymes AS:

  • Established the legal entity ArcticZymes Inc
  • Performed the accounting (reporting and filing), legal, and banking services
  • Executes on the import, warehouse, and shipment of products to end users in North America
  • Recruited and hired a Business Development Manager to execute on its sales strategy in the US
  • Facilitated the adoption of SuperOffice, a CRM for The Company, giving it full visibility into it prospects and customers
  • Provides full slate of back office support to future employees that includes; payroll, benefits, and human resource activity

The Outcome of this plan is that ArcticZymes now has the full capability to execute its global strategy in North America, allowing The Company to execute on its global commercialization plan. Percorso’s management of its US entity allows The Company to participate in the opportunity presented in the largest market for its products. Percorso performs the import, warehouse, and shipping function for ArcticZymes North American customers, enabling the senior company managers to focus on demand generation. The program has had positive results for ArcticZymes business in North America.