Hycult Biotech®

 

 

 

Case Study One: Hycult Biotech

Hycult® Biotech is an established Dutch company which has been in business for 18 years. The Company has experienced steady growth but was interested in taking their business to the “next level”. Percorso Life Sciences worked with the Founder and the Managing Director to co-develop and implement a plan to maximize valuation while minimizing Hycult’s financial investment and market risk to the existing business.

The path selected for the Americas included:

  • Establishment of a wholly-owned Subsidiary in the United States
  • Dissolution of a long-standing distribution agreement to eliminate end user confusion and gain control of their products, customers and brand
  • Implementation of a set of transparent business systems to enable The Company to maintain control and a gain a full understanding of the business
  • Percorso Life Science executed a strategic and tactical plan to create success in this market

Percorso enabled the organization to:

  • Implement its brand strategy in the US, consistent with its global strategy and business plan
  • Transition all customers in the Americas from indirect relationships through distributors to a direct relationship with the US entity being operated by Percorso
  • Implement a tactical marketing and commercial plan
  • Leverage the functional services provided by Percorso, including accountancy, legal, bank, governance, AR and AP, and financial reporting
  • Provide technical sales, support, and customer service, and logistics
  • Provide payroll, benefits, and human resource support

The Outcome of this program and Percorso’s professional execution surpassed the parent company’s expectations in a short period of time and under budget.  The partnership provided quantitative results.

  • Effective management of transfer price and gross margin
  • Successful transition of end users to the parent company
  • Capture of end user revenue
  • A 50% increase in sales TTM
  • A CRM with greater than 4000 unique end users (an increase of 350% in one-year)
  • Intangibles include; a fully transparent system, bi-monthly and quarterly metrics, Board participation, and a trusted strategic partner that have increased the overall value of the parent organization

As with many of its clients, Percorso maintains a strong and intimate relationship with Hycult and continues to run the North American business entity in full alignment with The Company’s overall strategic and business plans.